Session Description

Customer-Centric Model

Thursday, May 2, 2024

9:45 a.m. to 10:45 a.m.

Sales is a different game than it used to be. Technology and consumer behavior continues to transform companies. The old sales playbook doesn’t work anymore. Given the ever-changing but continued importance of sales, there are seemingly endless new methodologies all promising the way forward. Everyone is looking for the magic ticket to boost sales, whether in traditional industries or emerging fields. But the secret isn’t a secret. Put your customers first. By focusing on customer centric selling, you elevate the people who matter and create real, resilient relationships that anchor a sustainable revenue stream.

Learner Outcomes:
1. Understand what customer centric selling is and why it’s important to your business.
2. Uncover how the sales journey complements the buyer’s journey.
3. Discover how to utilize customer feedback to align for shared values and success.
4. Learn how to watch for trends to identify opportunities for improvement during the sales process.

The 5 Key Principles of Customer-Centric Selling (helpscout.com)

How Customer-Centric Selling Can Help You Close More Leads (forbes.com)

What is Customer-Centric Selling? Exploring The Sales Approach (socoselling.com)

12 Best Sales Methodologies & Customer-Centric Selling Systems (hubspot.com)