Session Description

Educating External & Internal Customers About What We Offer

Thursday, May 2, 2024

1:30 p.m. to 2:45 p.m.

Farm Credit is known as a go-to source for ag loans, but it is not widely known as a source for securing home loans in rural America. Even many current ag lending customers are unaware you can get a mortgage or re-finance with Farm Credit. This issue isn’t isolated to customers and referral partners, but also exists with internal teams as well. During this session you will hear from a panel of experts on how they have educated the external market to drive referrals to Farm Credit as well as build the relationship internally to keeps teams and customers informed.

Learner Outcomes:

1. Find new ways to educate external audiences to build referral networks
2. Find the key to internal cross sales with consumer loans