Session Description

Communicating Value Across Generations and Markets

Wednesday, June 24, 2026

1:15 p.m. to 2:30 p.m

Explore how messaging, tone, and communication platforms shift for different customer segments.

Learner Outcomes:

1- Recognize how communication preferences differ across generations and segments
2- Adapt messaging, tone, and delivery channels for different audiences
3- Test and refine messaging for clarity and impact
4- Strengthen their ability to communicate value in diverse market contexts