Session Description

The Neuroscience of Selling: Leveraging Brain-Based Triggers That Move People to Trust and Action

Thursday, October 10, 2024

8:00 a.m. to 9:00 a.m.

We are in a new era of sales. Today's most successful salespeople know how to quickly
overcome skepticism and defensiveness to build a trusting connection that accelerates the sales process. Successful selling takes more than a good personality, product knowledge, and sales skills. It requires understanding how the deepest part of the brain (primal region) decides unconsciously to lower defenses and entrust another person for guidance. The Neuroscience of Selling presentation shares evidence-based principles and practices that can be applied immediately to any sales role. This program provides insightful principles and tactics for understanding people better, becoming more confident, finding unconscious decision cues, close deals faster.

Learner Outcomes:

  1. A mindset shift to gain the trust of potential customers/clients.
  2. Insight into why some people are innately more successful in sales than others.
  3. Learn the three things the buyer's brain is looking for to move toward the close.
  4. Practices to become more charismatic and likable.
  5. Ideas for how to feel more confident during sales conversations.
  6. Three ways to lower buyer defense and reduce resistance.
  7. How to overcome the barriers of virtual selling.