FORUM for Ag Lending
September 24-26, 2024 The Royal Sonesta Minneapolis Downtown Minneapolis, MN

Session Descriptions

Creating A Customer Centric Culture For The Ultimate Customer Experience!

Tuesday, September 24, 2024

1:30 p.m. to 2:45 p.m.

In an era where innovation and expertise are revolutionizing agricultural lending, Scott Deming's session stands out. This is not your typical “customer service” presentation. This program is a vital part of the Conference's focus on 'Transforming the Customer Experience.' Scott emphasizes that a truly customer-centric culture extends beyond direct customer interactions; it's a comprehensive ethos that encompasses everyone in the organization, regardless of their role.

In this engaging presentation, Scott will explore how every team member, even those who never face a customer, plays a pivotal role in shaping the customer experience and the overall brand. Through actionable strategies and insights, attendees will learn how to foster a culture where every action and decision aligns with the needs and expectations of the customers.

Join Scott Deming as he guides us through the principles of creating lasting customer relationships and driving growth in the agricultural lending sector. Discover how your team can transform every engagement into an opportunity to reinforce your commitment to the agricultural community and establish Farm Credit as a trusted partner in every farmer's journey.


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