Session Descriptions

Data Insights into Producers' Decisions

Thursday, September 26, 2024

8:15 a.m. to 9:30 a.m.

This session will explore recent trends in farmer behavior and how they want to interact with their business partners. Using data collected from Purdue’s Center for Food and Agricultural Business, insights will be shared from the research that has been conducted on farmer buying behaviors.

Learner Outcomes:

1. Explore data-backed industry research that provides insight into the drivers of producers’ decisions.
2. Gain insights into how agriculture decision-makers perceive the industry's dynamics, companies, and segments.
3. Apply insights from these data sources for strategic decisions in agribusinesses, financial institutions, and other stakeholders in the agricultural lending sector.