Session Description

The Evolution of the Farm Credit Story: Who we are and who we are becoming

Tuesday, September 23, 2025

9:30 a.m. to 10:30 a.m.

Explore the historical journey and future direction of the Farm Credit System in this reflective session. Attendees will examine how the organization's mission and values have adapted to changing agricultural landscapes and customer needs. The discussion includes branding, communication strategies, and aligning organizational identity with modern challenges. Participants will gain a deeper understanding of their role in shaping the Farm Credit narrative.