Thursday, September 26, 2024
8:15 a.m. to 9:30 a.m.
Competing for market share in an evolving lending environment with seed manufacturers and point sale vendors offering convenient short-term funds to big insurance companies offering competitive mortgage financing. There is no shortage of alternative financing options to serve rural America. To maintain market share and stay competitive, it's imperative for Farm Credit lenders to adapt and innovate their sales and business development strategies. Recognizing how to measure market share, benchmarking, and strategies for building meaningful relationships with clients through digital channels.
Learner Outcomes:
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