FORUM for Ag Lending
September 24-26, 2024 The Royal Sonesta Minneapolis Downtown Minneapolis, MN

Session Descriptions

Innovative Go-To-Market Strategies

Thursday, September 26, 2024

8:15 a.m. to 9:30 a.m.

Competing for market share in an evolving lending environment with seed manufacturers and point sale vendors offering convenient short-term funds to big insurance companies offering competitive mortgage financing. There is no shortage of alternative financing options to serve rural America. To maintain market share and stay competitive, it's imperative for Farm Credit lenders to adapt and innovate their sales and business development strategies. Recognizing how to measure market share, benchmarking, and strategies for building meaningful relationships with clients through digital channels.

Learner Outcomes:

  1. Discover how to leverage data to understand your market share and how to begin to benchmark the data. Use predictive modeling to segment the market and how to tailor marketing and sales efforts.
  2. Explore examples of providing personalized solutions tailored to the customer's needs or specific circumstances and how to add value beyond interest rate.
  3. Understand more about Ag Tech and how ACAs are using it to partner with point-of-sale providers. See how collaborating with other stakeholders in ag can create synergies. Learn how we are serving our farmers whenever, wherever, and however they want.

Stay Connected

Sign Up for Our Newsletter for the Latest Articles, Insights & Events