Session Descriptions

One Team. One Voice. One Brand. A Step-by-Step Guide to Creating a Customer Centric Culture

Tuesday, September 24, 2024

3:15 p.m. to 4:30 p.m.

In this deep-dive breakout session, Scott Deming will build on the principles introduced in his keynote presentation, providing a hands-on, actionable guide to creating and sustaining a customer-centric culture in the agricultural lending industry. Scott will walk you through the process of aligning your team, unifying your message, and solidifying your brand, all with the goal of enhancing the customer experience at every touchpoint. This session is designed to equip you with the tools and strategies needed to transform your organization into a cohesive, customer-focused powerhouse.

Learner Outcomes:

1. Unifying the Team for a Singular Vision:
   1. Learn how to cultivate a unified team where every member understands and contributes to the overarching goal of exceptional customer experience.
   2. Discover techniques to foster collaboration and communication across departments, ensuring a seamless customer journey.
2. Consistent Messaging Across All Channels:
   1. Explore the importance of a consistent brand voice and message in every customer interaction.
   2. Gain insights into developing and implementing communication strategies that reinforce your brand’s values and promises.
3. Embedding Customer-Centric Practices into Daily Operations:
   1. Delve into practical steps for embedding customer-centric principles into the daily operations of your organization.
   2. Understand how to empower every team member to make decisions and take actions that prioritize the customer's needs and expectations.
      

Join Scott in this intensive session to learn how to build a cohesive, customer-focused organization that not only meets but exceeds the expectations of your clients in the agricultural lending sector.