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Session Description

Serving the Next Generation of Producers Without Losing the Current One

Wednesday, September 23, 2026

11:30 a.m. to 12:30 a.m.

As agriculture enters a significant era of ownership transition, lenders must engage the next generation without weakening long-standing relationships. This session explores how to balance innovation, succession planning, and evolving expectations while preserving trust across generations. Participants will examine key transition dynamics including young, beginning, and veteran producers and the risks and opportunities tied to land and business transfer. The discussion focuses on practical approaches for supporting complex ownership transitions while maintaining portfolio strength. Designed for relationship-driven lenders, this session reinforces how thoughtful engagement today builds multi-generational sustainability tomorrow.

LEARNING OUTCOMES:

  1. Understand key succession and generational transition dynamics shaping today’s agricultural portfolios.
  2. Apply strategies for engaging emerging producers while honoring and retaining legacy relationships.
  3. Identify risks and opportunities tied to ownership change and develop approaches that support long-term customer sustainability.