Where market insight, customer relationships and business opportunity come together.
September 21-23, 2027
Connecting the people who understand the market, lead the relationship and drive growth.
Introducing Frontline, an exciting shift in the FCCS event lineup. In 2027, Forum for Ag Lending and Sales Leaders Conference will combine to create an innovative shared experience.
Why bring these audiences together?
Because the work of building strong customer relationships doesn’t happen within a single role or function. Lenders are on the frontline every day, hearing directly from producers and agribusinesses, seeing changing needs firsthand, and shaping how customers experience Farm Credit. Sales leaders lead the frontline, setting expectations, coaching performance and helping teams turn strong relationships into opportunities. Marketers equip and inform the frontline, bringing customer and market insight, sharpening positioning, and helping organizations communicate their value in ways that resonate.
Frontline is where customer insight, market strategy, and relationships come together to create business results. Frontline will build on the strengths of Forum for Ag Lending and Sales Leaders while creating new opportunities for lenders, sales leaders and marketers to learn alongside one another, strengthen connections across disciplines, and explore the challenges and opportunities they increasingly share.
This isn’t about losing what made these programs valuable. It’s about building on that foundation and creating an experience that better reflects how the work happens today.
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