Wednesday, June 25, 2025
9:45 a.m. to 10:45 a.m.
Farm Credit institutions have always built trust one relationship at a time. And in today’s changing landscape—shifting borrower needs, increasing regulatory pressure, and growingcompetition—sales and marketing teams need tools that amplify, not replace, that trusted approach.
In this session, Chris Peacock, Chief Product and Strategy Officer at Growers Edge, will explore how Farm Credit lenders can harness data and technology to serve members moreproactively, communicate with greater clarity, and deepen relationships. Attendees will learn how portfolio insights—combined with tools like GIS and AI—can help teams reach theright member at the right time, with the right message.
This session bridges innovation and tradition, showing how modern outreach can remain true to the cooperative spirit of Farm Credit.
Learner Outcomes:
