Session Description

Integrating Education into your Sales & Marketing Strategy

Thursday, June 26, 2025

9:30 a.m. to 10:30 a.m

Engage your customers by integrating educational outreach into your sales and marketing strategy. This session will highlight ways to provide valuable resources and insights to farmers, enhancing their understanding of financial products and services while positioning your organization as a trusted partner.

Learning Outcomes:

  1. Gain insights as a dynamic panel shares their experiences on how associations are developing strategies to enhance education outreach.
  2. Explore how strategic collaboration – with Sales teams and external partners such as industry associations – can unlock shared resources, streamline content development, and lead to more impactful, high-value Customer Education experiences.
  3. Discover alternative learning formats beyond in-person webinars and develop strategies to effectively implement them in your educational outreach efforts.