Session Description

Harvesting Wisdom: Farm Credit Lending Experts Offer Their Insights

Tuesday, June 25, 2024

2:30 p.m. to 3:45 p.m.

We are facing a new generation of customers. This session will explore how to lend to this generation, including how to transition relationships from one generation to the next generation that will be taking over operations. We will dive into lessons learned and different customer personas.

Learner Outcomes:

1. How do we lend to these various segments that want different things and different levels of service?
2. As leaders, how do we leverage staff to make sure customers are serviced?
3. How to we accelerate into the next generation of digital lending while maintaining relationships?
4. Come away with ideas you can implement back for your individual teams for sales success across generations.