Session Description

Harvesting Wisdom: Farm Credit Marketing Experts Offer Their Insights

Monday, June 24, 2024

10:30 a.m. to 11:30 a.m.

In today’s dynamic environment, it seems that everyone is looking for a competitive advantage. The Farm Credit System provide unique services that sets us apart from other lenders and service providers. In this session, a panel of marketing experts will share insights on how to target your customer and how to market to them.

Learner Outcomes:

1. Participants will gain a strong understanding of customer value proposition and brand positioning.
2. Hear how customer segmentation that aligns to value propositions using data to make data driven decisions can help to grow the top lines.