Session Description

Strategies To Enhance The Customer Experience

Monday, June 24, 2024

10:30 a.m. to 11:30 a.m.

As the world around us experiences rapid change our member-owners continue to change as well, therefore impacting how Farm Credit Associations need to serve them. This session will host two Farm Credit Association speakers with experience in creating, planning, and implementing new strategies with enhance the customer experience within their field.

Learner Outcomes:

1. Gain insights as a dynamic panel shares their experiences on how Association's provide a high level of customer experience for difference generations.
2. Develop an understanding for demographics and psychographics and how they work together.