Speakers

Tom Morrison

Speaker - Consultant

Tom Morrison & Associates

Session:

AI...Be a Friend or Be Afraid

Biography

Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates. Tom has over 20 years of experience in business and association management having served as CEO of three different organizations. Through Tom’s leadership, his current association’s net worth has grown over 2,600% since 2006 which he attributes to embracing change, focusing on marketplace disruption, and driving maximum value to the customer experience.

Tom is a certified life coach and has authored two personal development books. The first in 2015 called How to Get People to Scream Your Name and Beg For More and the second in 2018 called The Dash…Making Sure Your Obituary Won’t Suck. Tom is active in the local and national level in his industry trade associations and in 2012 was named the Florida Association Executive of the Year. Tom’s passion is inspiring people, associations, and companies to maximize their success and seize the opportunity by embracing the fast-paced change he calls Future 4.0.