VP Experience Design & Digital Strategy
FCSA
#1B- CLIENT & MEMBER EXPERIENCE EXCELLENCE: Human + Digital: Designing Member Support That Feels Personal
I lead user experience design and digital strategy for FCSAmerica, AgCountry, and Frontier Farm Credit. My team focuses on research, strategy, and UX design to create meaningful experiences for our customers and teammates; balancing immediate needs with a forward-looking perspective that supports long-term business outcomes. I bring a background in digital, branding, marketing, and experience strategy, with my entire career rooted in the digital space across e-commerce, startups, consulting, commercial, and government sectors. I’ve spent the past six years with the associations, helping shape how we deliver value through thoughtful, user-centered experience and strategy.
