Thursday, October 15, 2026
9:45 a.m. to 11:00 a.m.
Oscar Subirats is passionate about transforming subject matter experts into skilled, consultative sales professionals who leverage their human skills—and flip the sales conversation on its head. Rather than hammering prospects with information, the Ask, Don’t Tell method encourages traditional and non-traditional salespeople to ask the right questions, making prospects sell themselves on the solution. It’s a dynamic shift from old-school tactics that "tell" to a fresh approach centered on deeper, more persuasive relationships.
