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Session Description

Content That Converts: Creating Tools Sales Teams Actually Use

Thursday, October 15, 2026

8:00 a.m. to 9:15 a.m.

Bring what you use, bring your questions, and bring the gaps you are trying to solve. This interactive roundtable focuses on the practical content, resources, and approaches that make up your sales support toolbox, from conversation guides and talking points to leave-behinds, templates, and other resources sellers can put to work. Share what is working in your organization, explore where gaps exist, and learn from the experiences and ideas of others in the room. Facilitated discussion will help participants walk away with practical ideas for strengthening the resources that support meaningful sales conversations.

LEARNING OUTCOMES:

  1. Identify practical content, resources, and approaches that can strengthen the sales support toolbox and enhance sales conversations.
  2. Compare peer approaches to understand what is working across organizations and where common gaps or opportunities exist.
  3. Apply ideas and examples shared during the roundtable to strengthen or expand sales support resources within their own organization.