Session Description

Content That Converts: Creating Tools Sales Teams Actually Use

Thursday, October 15, 2026

8:00 a.m. to 9:15 a.m.

Learn how to create content that directly supports sales conversations. This session emphasizes practical tools that sellers will actually use.

LEARNING OUTCOMES:

1. Create content that supports real sales conversations.
2. Translate product knowledge into customer value.
3. Improve adoption of sales tools and materials.
4. Measure content success beyond clicks and downloads.