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Session Description

Micro-Economics: A Closer Look at the Ag Economy

Wednesday, October 14, 2026

9:30 a.m. to 10:30 a.m.

Take the conversation from the big picture to the realities facing your customers and markets. Building on insights from Pardon the Economics, this interactive breakout gives attendees the opportunity to bring their questions directly to Jackson Takach and Blaine Nelson and dig deeper into the economic trends, market conditions, and producer dynamics most relevant to their work. Explore how broader economic forces are playing out at the local and customer level, what those shifts could mean for borrowing and purchasing decisions, and how sales leaders can translate economic insight into stronger conversations, strategies, and opportunities.

LEARNING OUTCOMES:

  1. Examine how broader economic and agricultural trends are translating into local market conditions, producer behavior, and customer needs.
  2. Analyze specific economic questions and scenarios to better understand their potential implications for lending activity, customer decision making, and business development.
  3. Translate economic insights into practical approaches for customer conversations, sales strategies, and proactive relationship management.