Session Description

Working With the "New Borrower"

Wednesday, October 9, 2024

11:15 a.m. to 12:15 a.m.

From urbanization of farmland to investor groups to large off farm wage earners, Farm Credit is feeling the pressure to adapt to business minded individuals or group purchasers entering the agriculture real estate market for long term investments. In some regions, the traditional generational farmer is not your traditional farmer anymore! How does this competition affect the generational traditional farmer? How do the tastes and preferences of the New Borrower differ from the traditional farmer? How do you align value to the New Borrower outside of just the transaction? How do you define and understand potential differences in credit risk? Learn how other Farm Credits are adapting to this shift as well as some perspective from outside parties that source and consult opportunities for these New Borrowers. This round table discussion will cover this change in the agricultural landscape and provide insight on how to align with the traditional generational farmer as well as the New Borrower.

Learner Outcomes:

  1. Learning how to align sales, credit, and marketing efforts to provide value to both the traditional generational farmer as well as the New Borrower.
  2. What the New Borrower is looking for when seeking investment opportunities.
  3. Identify the differences in values and product needs that may push the envelope on how we traditionally lend.