Manager, Marketplace Engagement
FCS Financial
#1B- CLIENT & MEMBER EXPERIENCE EXCELLENCE: Human + Digital: Designing Member Support That Feels Personal
#4B- CLIENT & MEMBER EXPERIENCE EXCELLENCE: Client Experience Roundtable: What’s Working & What’s Changing
Madison Farnan is the Manager of Marketplace Engagement at FCS Financial, where she leads the Association’s strategy for high-impact member education and brand presence. With over a decade of experience—including a background in Commercial Crop Lending—Madison brings a sophisticated understanding of agricultural finance to her marketing leadership.
In her current role, she oversees the execution of major industry events and specialized education initiatives, such as the Connect Seminar and Empowered Women’s Ag Seminars. Madison utilizes data-driven insights to develop hyper-local programs that support over 26,000 member-owners across Missouri.
A lifelong advocate for the industry, Madison’s passion for agricultural education is rooted in her upbringing on a multi-generational family farm. She resides in Northwest Missouri with her husband and three sons, where they continue their family’s legacy through cattle and row crop operations.
