Sales Leaders Conference
October 13 - 15, 2026
October 13 - 15, 2026
11 a.m. to 5:00 p.m.
Registration Open
1:00 p.m. to 2:15 p.m.
Conference Welcome & General Session #1: Re-Ignite the Sales Leader in You
2:15 p.m. to 2:45 p.m.
Refreshment Break
2:45 p.m. to 4:00 p.m.
General Session #2: War Horses Roundtable
4:00 p.m. to 6:00 p.m.
Welcome Reception
7 a.m. to 8:00 a.m.
Breakfast
7:00 a.m. to 9:00 a.m.
Registration Open
8:00 a.m. to 9:00 a.m.
9:00 a.m. to 9:30 a.m.
Refreshment Break
9:30 a.m. to 10:30 a.m.
Breakout Sessions #1
#1A- COACHING: Coaching Change That Sticks: Leading Teams Through Uncertainty and Adoption
#1B- SALES STRATEGY & ENABLEMENT: Micro-Economics - A Closer Look at the Ag Economy
#1C- CUSTOMER EXPERIENCE & MARKETING: Customer Experience as a Growth Strategy
10:30 a.m. to 11:00 a.m.
Refreshment Break
11:00 a.m. to 12:15 p.m.
Breakout Sessions #2
#2A- COACHING: The Sales Coaching Playbook: Building Rhythms That Turn Feedback into Performance
#2B/C- SALES STRATEGY & ENABLEMENT/CUSTOMER EXPERIENCE & MARKETING: Segment Smarter - Tailoring Strategy for Different Customer Types
12:15 p.m. to 1:30 p.m.
Lunch
1:30 p.m. to 2:45 p.m.
2:45 p.m. to 3:15 p.m.
Refreshment Break
3:15 p.m. to 4:30 p.m.
Breakout Sessions #3
#3A- COACHING: Coaching for Team Selling: Driving Collaboration and Cross-Sell
#3B- SALES STRATEGY & ENABLEMENT: Sales Enablement Without the Big Budget - High-Impact Strategies That Work
#3C- CUSTOMER EXPERIENCE & MARKETING: Evolving Your Personal Brand: Staying Relevant Without Losing What Matters
7:00 a.m. to 8:00 a.m.
Breakfast
7:00 a.m. to 9:00 a.m.
Registration Open
8:00 a.m. to 9:15 a.m.
Breakout Sessions #4
#4A/B: COACHING- Train Smarter, Not Longer: Accelerating Skill Development Through Coaching
#4C: CUSTOMER EXPERIENCE & MARKETING- Content That Converts: Creating Tools Sales Teams Actually Use
9:15 a.m. to 9:45 a.m.
Refreshment Break
9:45 a.m. to 11:00 a.m.