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Before the Miss: Using Data to Lead Through Agricultural Uncertainty

Today’s conversation hits at the heart of what many lenders are feeling, but aren’t saying out loud. The pressure on farmers right now is real and increasing, and it is showing up on lender balance sheets. The question is no longer if risk will surface, but when and how prepared are we to see it coming? Do you know how to lead through uncertainty without waiting for the warning signs to become problems? This episode of the Forward Thinking Podcast features FCCS SVP of Marketing and Communications Stephanie Barton and Cameron Burford, Managing Director of SaaS at Growers Edge. Their conversation focuses on the role that data, land intelligence, and proactive risk management can play in helping leaders move from reactive to resilient.

“Lenders need to focus on ‘seeing, saying, and serving’ their borrowers.” — Cameron Burford

Insights Include:

  • Insights into the ag market
  • The lender risk of dropping farmland values
  • Understanding adverse assets
  • Lessons for Midwest lenders
  • The cost of reactive mode
  • The role of land intelligence and collateral data in a portfolio’s health
  • Proactive risk management culture

Read the full show notes.

 
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