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Sally Williamson group

Sally Williamson & Associates

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Sally Williamson & Associates (SW&A) has helped numerous Farm Credit entities to increase the influence and impact of their communication. Our areas of expertise include:

  • Tailored Training Programs: Tailored coaching programs are our trademark. It means we’ve taken our foundational tools and learned enough about your group to fit the tools to your group’s settings and scenarios. Clients often ask if tailored coaching programs are necessary? It’s not essential, but it’s an important distinction. And it makes a significant difference in how your group applies the skills they learn. Here’s why: People approach training literally. When they experience an exercise in a workshop, they understand it applied to the situation where it was demonstrated. But someone’s ability to apply a concept to all situations takes more than one example or a little understanding. It takes internalizing a concept and testing it out in multiple ways to see the transfer of skills.
  • Executive Communications Coaching: Coaching starts with outcomes and an understanding of a leader’s communication situations and key audiences. We focus on the individual and his/her strengths and inconsistencies. Then, we build a customized plan to strengthen those inconsistencies. Once we have a plan, we follow a three-step process that flexes to the needs of the individual and the priorities of their business situations. Coaching as a leadership development catalyst happens over time and gives us the runway to engage in many situations and support overall growth and development. A typical engagement is six months. But since there’s rarely anything typical about a custom engagement, we let you define the parameters and priorities with us.
  • Storyline & Message Development: Sometimes, companies jump ahead of training and development and look for a resource who can deliver immediate impact. Whether you’re trying to unite an organization, position a new direction, or bring others along on the journey, we’re the trusted resource to craft messages, package your innovative ideas and create the compelling storyline that gets remembered and repeated. Because who better to produce the final product than a team of experts in the impact, influence and the power of communication.
Sally Williamson group

Sally Williamson & Associates

Contact SW&A Schedule Time with SW&A

SW&A is a leading resource for improving the impact of spoken communications.

Communication is an all-encompassing skill that impacts every employee through meetings, presentations and the personal impressions that develop across an organization. We help people influence all of these situations. We begin that process by evaluating two fundamentals of communication: content…what you say and style… how you say it.

Content – Most listeners give a communicator about 30 seconds to set a message and direction for their storyline. An effective communicator learns how to format ideas to frame a message and set the structure quickly to keep the listener(s) involved. We teach how to organize a storyline, create a compelling message and leverage stories to be sure sound bites are heard and remembered.

Style – Personal style, is presence, the ability to engage an individual or a group from the start of a conversation. An effective communicator comes across as confident and credible, conveying a sense of commitment to their topic and a personal interest in connecting the topic to each listener. The SW&A approach to style teaches the intentional choices communicators make to deliver on those impressions.

Situational – While the tools stay the same, the situations don’t. Every communicator thinks about their audience differently from those who interact with small groups to those who deliver keynote speeches. They think about outcomes differently, too. From meetings that generate discovery to recommendations that gain approval. That’s why the third dimension of our work applies the fundamentals to specific situations. It helps a communicator shift from competence in their skills to consistent outcomes in their communication.

Sally Williamson group

Sally Williamson & Associates

Contact SW&A Schedule Time with SW&A

Thank you very much, this was a great experience! We have not had very many training opportunities like this and I greatly enjoyed it. I admit I was skeptical coming into it but it was very interactive and held my attention during the day while giving me actual tools and methods I can use. Highly recommend!

-American Crystal Sugar Company workshop participant

Absolutely great workshop! The time flew by. There was never a moment during the workshop that I wasn't learning something! I took so many notes and I cannot wait for my next presentation. It was extremely interesting and useful, even in our everyday life.

-Farm Credit Services of America workshop participant

Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your session were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed---and everyone was impressed. I am grateful we were introduced to you.

-Lucidworks offsite participant

Sally Williamson group

Sally Williamson & Associates

Phone: 404-345-4251

Email: [email protected]

Schedule Time with SW&A

 
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