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Sally Williamson & Associates (SW&A) has helped numerous Farm Credit entities to increase the influence and impact of their communication. Our areas of expertise include:
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Top episodes include:
CIO Business Review: Sally Williamson: Harnessing the Power of Effective Communication
The Art of Answering Questions
Lights! Camera!...And Low Energy?
How Do You Learn to Manage People?
Case Study:
How SW&A Works with Each Corporate Function
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Contact SW&A Schedule Time with SW&A
SW&A is a leading resource for improving the impact of spoken communications.
Communication is an all-encompassing skill that impacts every employee through meetings, presentations and the personal impressions that develop across an organization. We help people influence all of these situations. We begin that process by evaluating two fundamentals of communication: content…what you say and style… how you say it.
Content – Most listeners give a communicator about 30 seconds to set a message and direction for their storyline. An effective communicator learns how to format ideas to frame a message and set the structure quickly to keep the listener(s) involved. We teach how to organize a storyline, create a compelling message and leverage stories to be sure sound bites are heard and remembered.
Style – Personal style, is presence, the ability to engage an individual or a group from the start of a conversation. An effective communicator comes across as confident and credible, conveying a sense of commitment to their topic and a personal interest in connecting the topic to each listener. The SW&A approach to style teaches the intentional choices communicators make to deliver on those impressions.
Situational – While the tools stay the same, the situations don’t. Every communicator thinks about their audience differently from those who interact with small groups to those who deliver keynote speeches. They think about outcomes differently, too. From meetings that generate discovery to recommendations that gain approval. That’s why the third dimension of our work applies the fundamentals to specific situations. It helps a communicator shift from competence in their skills to consistent outcomes in their communication.
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Thank you very much, this was a great experience! We have not had very many training opportunities like this and I greatly enjoyed it. I admit I was skeptical coming into it but it was very interactive and held my attention during the day while giving me actual tools and methods I can use. Highly recommend!
-American Crystal Sugar Company workshop participant
Absolutely great workshop! The time flew by. There was never a moment during the workshop that I wasn't learning something! I took so many notes and I cannot wait for my next presentation. It was extremely interesting and useful, even in our everyday life.
-Farm Credit Services of America workshop participant
Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your session were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed---and everyone was impressed. I am grateful we were introduced to you.
-Lucidworks offsite participant
Phone: 404-345-4251
Email: hurst@sallywilliamson.com
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